Q5. How did you attract/ address your audience?

Typography

We used a simplistic typography inspired from the TV show 'The walking dead'. As you can see, The walking dead's intro also includes simplistic typography instead of the typical horror type fonts.

However we listened to the target audience by setting up a poll in which members of the public could vote for their favourite typography.

These were the results of our typography (after finding fonts from DaFont.com and Imovie).

It was key we did this poll to interact more with our audience, allowing us to find what others opinions are on the font.

The one voted most popular was the top font which we continued to use in our thriller opening. We were seriously considering the second font however, after looking at the poll results we decided that it was 'too horror' for our liking and stuck with the audiences opinion.

Focusing

Using different focuses in some of our shots (dragging it into focus and back out manually) allowed us to show our camera skills, letting the audience aware of our technology skills.

This is a GIF from one part of our opening scene, showing a close up shot of a gas mask which is swinging from a tree branch. In this clip we also changed from out of focus to focus towards the end of the scene. This is an effective way to bring attention to our opening scene, adding variety and uniqueness.

We have done the same with a previous clip however we have changed the camera to manual so it stays focused on the foreground. This looks good because when Ollie walks past, it focus’ on his shoes until he gets to the background and he goes blurry. By the time his whole body is in the shot, he is completely unfocused. This creates tension and mystery to the sequence, therefore intriguing the audience and making them want to watch on.

Flashbacks

We made sure we included the use of flashbacks in our thriller to make it more fast paced and therefore eye catching to the audience.

Costume

Our main character, the killer; has been made to wear black clothing and a gas mask as a unique way to disguise his identity from the victim and the audience. This will help to attract our targeted audience because in our Vox Pop, George says that he likes “Mysterious and intense characters such as the Joker from The Dark Knight.” this suggests that adding a character like Jack with hidden features is vital because this helps to give him a mysterious appeal and further intrigues the viewers of our sequence. Furthermore, the character ‘The Joker’ uses the face paints to hide his identity and similarly; our character wears a gas mask for the same reason. Therefore, further increasing his mysterious nature.

I asked a the question ‘what do you think of our final opening sequence?’ to people similar to our target audience via Facebook after showing them our thriller piece. We got multiple responses that I have screenshotted to show what people liked about it and what we could improve.

From looking at these i can see our target audience enjoyed our performance and the use of our camera work and editing.